Toyota Launches New Land Cruiser
Since its launch in 1951, the Land Cruiser has supported the safety and security of its owners and passengers, and allowed people to go anywhere and everywhere safely. In order to continue living up to its reputation, the new Land Cruiser has evolved, and now boasts improved reliability, durability, and off- road performance.
The identity of the new Land Cruiser 300 Series has been reshaped by merging cutting-edge technologies with technologies accumulated over many years, enabling the driver to drive on any type of road in the world without tiring. The new Land Cruiser launched worldwide in August 2021 and will launch throughout Africa in the last quarter of 2021 and the first quarter of 2022.
Supporting lives, livelihoods, and more fulfilling lifestyles all over the world
Launched in August 1951, the Land Cruiser was originally known as the "Toyota BJ," a four-wheel-drive vehicle equipped with a powerful engine. In the 70 years since, it has sought to deliver safety and security to a wide variety of customers.
All over the world, the Land Cruiser has supported lives, livelihoods, and more fulfilling lifestyles, and has promised to take people anywhere and everywhere with safety being the priority. Keeping with the Land Cruiser's essence of "reliability, durability, and off-road performance" which has been further evolved, based on the usage and voice of its global customers. The Land Cruiser sale have achieved a cumulative total of approximately 10.6 million units, more than 300,000 units*1 per year, being cherished by customers in 170 countries and regions all over the world. The Land Cruiser has been a strong partner contributing to safe and comfortable travel throughout the African continent.
*1: Figure includes both Lexus LX and GX.
Completely redesigned: Inheritance and evolution, easy to drive and difficult to tire
The new Land Cruiser 300 Series is a complete redesign of the outgoing 200 Series, which launched in 2007. Its development objectives are outlined below:
With these objectives in mind, Toyota retained the same frame structure, and aligned it with the new GA-F platform, which is based on the TNGA philosophy. The vehicle's identity has also been reshaped by merging cutting-edge technologies with technologies accumulated over many years.
The all new Toyota Belta – Toyota’s new Sedan for Africa
In October 2021 there is all new Toyota model coming to African countries! We will introduce the new Sedan model; Toyota Belta, adding it to the Toyota compacts line-up for Africa.
The new Toyota Belta (Deluxe (High) grade is shown, more pictures below)
In order to meet with the growing demand for compact cars in Africa, Toyota launches the new 5 seats Sedan model, Toyota Belta, in the African market. Name “Toyota Belta” is created based on a word which means “beautiful” in Italian. Its sporty and elegant exterior design harmonizes with the refined and spacious interior design, convenient for wide variety of usage. Toyota Belta also brings advanced and convenient features with an ample luggage space. The agile 1.5L petrol engine delivers dynamic performance without compromising on fuel efficiency.
The exterior design brings together a sportiness that conveys the feel of driving with a sense of elegance that is beyond this class.
- The “Sporty” concept is expressed by a powerful front-end shape and character lines that give a sense of speed.
- The “Elegant” concept is expressed through a graceful roofline and chrome-finished ornaments that complement the body.
The high-quality and spacious cabin provides a peaceful space with many advanced and convenient features that will make any travel feel safe and comfortable.
- High-quality interior design featuring silver and chrome-finished ornaments
- Top-level comfortable interior space for this class
- Convenient storage areas for our important items are located throughout the cabin
Engine & Performance
A good balance is achieved between great driving performance and fuel efficiency. Also, new Toyota Belta has precise handling and riding comfort to deliver a fun-to-drive experience.
- 1.5L K15B petrol engine with 77/6000(kW/rpm)
- Excellent 5-speed manual or 4-speed automatic transmissions
- Lightweight and highly rigid body, with an excellent aerodynamic performance
- Precise steering handling and excellent riding comfort
When it comes to safety, in Toyota, compromise is not an option! Standard features include:
- Dual front Airbags for driver and passenger
- ABS - Anti-lock Braking System
- EBD - Electronic Brakeforce Distribution
- TECT (Total Effective Control Technology) lightweight, impact-absorbing body that effectively utilizes high-tensile steel
- Front seat belt pre-tensioners and force limiters that reacts before impact to minimize passenger injuries
- Child-proof rear door locks for extra safety
Special Extended Warranty
Toyota offers a Special Extend Warranty for new Toyota Belta with a 5 year warranty or 150.000 km (whichever occurs first)*.
Reference: Main specifications
Length (mm): 4490
Width (mm): 1730
Height (mm): 1475
Seating Capacity: 5
Displacement (cm³) :1462
Maximum output (kW/rpm): 77 / 6000
Maximum torque (Nm/rpm): 138 / 4400
Transmission: 5MT or 4AT
*Contents of warranty may depend on country. Please kindly contact the distributor in your country.
**For full details of grades, specifications, and price, please kindly contact the distributor in your country.
Toyota Tsusho Starts First Vehicle Assembly by Japanese Company in Ghana - Toyota Hilux to be followed by assembly of Suzuki Swift in 2022 -
Toyota Tsusho Corporation (“Toyota Tsusho”) announced that TOYOTA TSUSHO MANUFACTURING GHANA CO. LIMITED (“TTMG”) became the first Japanese company to start vehicle assembly in the Republic of Ghana by beginning assembly today of Toyota Motor Corporation’s (“Toyota”) Hilux pickup truck. The commencement of operation at TTMG was marked by an onsite ceremony, during which it was announced that the company also plans to start SKD* production of Suzuki Motor Corporation’s (“Suzuki”) Swift compact car from 2022.
President of the Republic of Ghana Nana Addo Dankwa Akufo-Addo, Ghana’s Minister of Trade and Industry Alan John Kwadwo Kyerematen, and Japanese Ambassador to Ghana Tsutomu Himeno attended the ceremony, at which TTMG President Akira Yamada donated a Hilux to Ghana’s Ministry of Trade and Industry.
At the ceremony, Toyota Tsusho President & CEO Ichiro Kashitani stated via a video message: “Our African business has a history of more than 90 years. Based on our philosophy of ‘WITH AFRICA FOR AFRICA’, we seek to contribute to African society and the economy of Africa while further reinforcing and expanding our business foundations. Starting today through this project, we will go on to deliver the ‘production of happiness for all’ to the people of Ghana, as well.”
Speaking directly in front of those present at the ceremony, Toyota Tsusho COO for Africa Division Shinichiro Otsuka said: “To contribute to the social and economic development of Ghana, we will promote the production of high-quality cars that are made in Ghana. In addition, by providing high-quality sales and after-sales service at our distributors, we will continuously support the safe and secure lives and businesses of the people of Ghana.”
TTMG is the fifth vehicle production base of the Toyota Tsusho Group in Africa, after Kenya, Egypt, Nigeria, and Rwanda, and is located in the Ghanaian city of Tema (30 km from the capital Accra). It is the Toyota Tsusho Group's first vehicle assembly plant in West Africa, with an annual production capacity of 1,300 units based on an investment of approximately 7 million U.S. dollars. It has approximately 50 employees and currently conducts SKD production of the Toyota Hilux pickup truck.
Also, the planned SKD production of the Suzuki Swift compact car announced today is based on a collaboration agreement concluded between Toyota and Suzuki in March 2019. It is planned as part of strengthening and expanding the alliance between Toyota Tsusho, which received the full transfer of sales and marketing operations in Africa from Toyota in January 2019, and Suzuki.
Going forward, in addition to engaging in the automobile sales business, Toyota Tsusho intends to tailor local production to market needs, further contributing to the development of the automobile industry in Africa.
*Semi knock-down. A method of vehicle assembly that only requires simple processes such as the tightening of bolts.
■Overview of TTMG
Company Name : TOYOTA TSUSHO MANUFACTURING GHANA CO. LIMITED
Location : Tema, Republic of Ghana
Capital : 3 million U.S. dollars
Shareholder : Toyota Tsusho 100％
Representative : Akira Yamada, managing director
Established : June 2020
Business Description : Automobile assembly and production
Production Vehicles : Toyota Hilux (Production of Swift planned from 2022)
Production Volume : 1,300 units/year
■TTMG production models: Toyota Hilux
■TTMG production models: Suzuki Swift (planned)
Note: The Suzuki Swift shown here is the model currently imported and sold in Ghana and may differ from the model that TTMG plans to produce.
Toyota Tsusho Acquires License for Vehicle Assembly Business in Ghana
- A first SKD for a Japanese company – (Announced November 2, 2020)
TOYOTA GAZOO Racing claims first and second on Safari return
Read more at TOYOTA GAZOO Racing official website
Why GAVI is teaming up with Toyota Tsusho to provide vaccine Land Cruisers for countries in AfricaRead more